Philip Kingsley Elasticizer...an end to my penchant for expensive haircare?

Hands up if you're a hair care snob? *Waves hands in the air frantically*. So imagine my delight in finding another high end product, the Philip Kingsley Elasticizer 'intensive super-moisturizing treatment' hair mask, to spend my wonga on. According to the blurb it:

"Adds elasticity, manageability, bounce and shine"

Now I have no idea what 'elasticity' is, but heck, I want it. I want Chery Cole-esque full, shiny wavy locks. I want my hair to be so full of life and lustre people stop me in the street to worship and adore my beautiful mane. I want it so much I'll risk spending £25 (yes, £25 smackers) on 150ml of product. Oh and at that price you also get a sexy shower cap included. And who said I didn't have an eye for a bargain?

Now for £25 I was expecting miracles, and what did I get? Well, nice soft hair and a nice shower cap, but not a lot else. Oh no, there was one other thing; a burning hole in my pocket. Now don't get me wrong, I won't swap my kerastase shampoo and conditioner for pantene any time some, but when it comes to hair masks and the like, I think my penchant for expense needs to be reigned in.

In my, albeit humble, opinion, hair masks are one of those slightly gimmicky things; they might look nice in your bathroom, and no doubt this stuff does, but in reality, unless you're made of dosh a boots own £5 pot of the stuff ain't gonna do much less than anything Philip Kingsley can slap a massive price tag on.

But of course of you still fancy slathering your fine locks in this but without the massive price tag, it's avaliable in sample sizes for £3.50 in Harvey Nichols, which as a pampering treat is worth the small expense, but this certainly isn't a 'holy grail' product that'll magic your hair woes away. Although considering the price tag that might surprise you...